What Happens In A Movie Theatre When "Melania" Doesn't Sell A Single Ticket?
- Dan Lalonde
- 3 hours ago
- 2 min read
Updated: 1 hour ago

What is your favorite experience at a movie theatre? For me I would say it's 'Star Wars: The Phantom Menace' which I saw on opening night in Vancouver at Famous Players. Surrounded by everyone dressed up as their favorite characters, carrying lightsabers, the crowd roared with every new shot and character appearance. While it wasn't the best movie in the prequels, the atmosphere made it special.
Have you booked your ticket yet to see 'Melania', the documentary about Donald Trump's wife, which was directed by Brett Ratner, aka the Harvey Weinstein of directors? Imagine gathering all your friends and family as you would for the Super Bowl. It's opening in 1,400 theatres in the USA and 27 countries total, with a budget of $75 million, including marketing. So there should be no excuse if you work for ICE in Minnesota that you can't make it out.
Poppy Bilderbeck of Unilad has a new article up about what happens in the movie theatre when 'Melania' doesn't sell a single ticket, as people online are sharing screenshots of theatre seating selection with empty showings.
One user on X responded, "Yes we let it play, UNLESS we can replace it with something that is selling. For example, SpongeBob sells out and clearly is in high demand, after getting approval, we can swap out. However, if a studio mandated that the film has a set schedule (specifically opening weekend), it will ride."
Over on Reddit, two people who worked at a movie theatre revealed what happens.
"When I worked at a theater they would play any movie that was on in the middle of the day, but if it was the end of the night, they'd let it go 15 minutes then shut er down. They would sometimes turn the lamp off on the projector to save the bulb until someone called up to the projectionist that the show was going on."
The second responded, "I worked at a cinema and what they did was start the movie and let it play for twenty minutes, so if anyone showed up to buy last-minute tickets they would still be able to see it. if no one came, they shut it off. on a related note, those were my favorite auditoriums to clean."
Will you actually go see 'Melania'? Like, really? Comment below with your thoughts.
Visit Dan Lalonde Films For All Technology And Entertainment News
Source: Unilad
Photo Credit: Getty




Comments