Money Leads The Huddle: Nico Iamaleava’s NIL Clash Foreshadows NCAA Upheaval
- Dan Lalonde
- Apr 20
- 2 min read
Updated: Apr 21

Where do you stand on the unending issue of college athletes getting paid? While I think this will cause spoiled players to create huge attitude issues before even getting drafted I can't blame them for trying to get money while they put their bodies on the line with the risk of career-ending injury before making pro money.
The sudden split between Tennessee quarterback Nico Iamaleava and the Volunteers may be a glimpse into the future of college athletics. Iamaleava, once seen as the face of Tennessee football, reportedly held out of practice while attempting to renegotiate his $2 million annual NIL deal to nearly $4 million. After missing a key spring practice, head coach Josh Heupel declared the relationship “irreparably severed.”
The quarterback has since entered the transfer portal and is expected to land at UCLA, though reports say their NIL offer falls far short of his initial demands.
Experts say this is just the beginning. “We are likely seeing the beginning of a new era of change and chaos, not the end,” wrote Gabe Feldman, Tulane’s sports law director. NIL rules, which started as a way for athletes to profit off their image, now resemble pro-style negotiations — but without formal contracts or union protections.
NIL collectives — third-party groups often backed by boosters — typically negotiate deals, not schools directly. But with little regulation or agent oversight, breakdowns like this one are increasingly possible.
“This is essentially a professional holdout in a system not built for it,” said attorney Darren Heitner. “Without guardrails, it can hurt both the athlete and the school.”
As the NCAA awaits a potential $20 million revenue-sharing settlement, leaders warn that college sports could soon be unrecognizable. Iamaleava’s standoff may be the first of many.
UPDATE: Iamleava signed with UCLA Bruins reportedly for less than what he was currently making with Tennessee.
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Source: NBC News
Photo Credit: NCAA
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