Travis And Jason Kelce's 'New Heights' Podcast Joins Wondery In Landmark Nine-Figure Deal

Amazon's Wondery Secures Global Distribution And Exclusive Ad Rights To The NFL Stars' Top-Ranked Podcast

In a groundbreaking move for the podcasting world, Travis and Jason Kelce's popular sports podcast, New Heights, has inked a monumental nine-figure deal with Wondery, the podcast studio owned by Amazon. This multi-year agreement grants Wondery exclusive global distribution and advertising rights, positioning the Kelce brothers' podcast for even greater success and visibility on the world stage.

A Game-Changing Partnership

Since its launch in 2022, New Heights has become a top-ranking podcast, offering fans a behind-the-scenes look at the NFL careers and personal lives of the Kelce brothers. Jason Kelce, a former center for the Philadelphia Eagles, and Travis Kelce, a star tight end for the Kansas City Chiefs, have captivated audiences with their candid discussions on football, pop culture, and more. The podcast gained even more attention when Travis began dating pop sensation Taylor Swift, adding a new dimension to the show's appeal.

Wondery, a leader in the podcasting industry, has strategically aligned itself with high-profile entertainment figures in recent years. This deal with New Heights is a testament to Wondery’s commitment to expanding its portfolio of influential podcasts, following similar agreements with Dax Shepard’s Armchair Expert and other notable shows.

Expanding the New Heights Empire

Under this new partnership, Wondery will have the exclusive rights to distribute both audio and video versions of New Heights globally. The deal also includes the podcast's extensive back catalog and the ability to create international audio adaptations, further broadening the show’s reach. In addition, Wondery+ subscribers will enjoy ad-free listening, and the platform will explore opportunities for live streams, merchandise, and potentially localized content or live events in international markets.

Wave Sports + Entertainment, the original production partner for New Heights, will continue to be involved, ensuring the podcast maintains its unique voice and production quality. This collaboration promises to elevate the podcast’s presence even further, with Wondery bringing its extensive resources and expertise to the table.

The Kelce Brothers’ Media Domination

The Wondery deal is just one of several media ventures for the Kelce brothers. Earlier this year, Jason Kelce announced his retirement from the NFL and quickly transitioned to a role as an analyst for ESPN. Meanwhile, Travis Kelce has continued his football career while expanding his presence in entertainment, including hosting Amazon Prime’s upcoming game show Are You Smarter Than a Celebrity? and negotiating a role in a new comedy film from Lionsgate.

Travis and Jason Kelce expressed their excitement about the new partnership with Wondery, stating, “We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to New Heights! We are thrilled to start Season 3 — see you soon, 92%ers!”

Wondery’s Strategic Podcasting Vision

Wondery’s CEO, Jen Sargent, highlighted the significance of the deal in an interview, emphasizing the importance of sports as a podcast category and the strategic alignment with the Kelce brothers. Sargent noted that the partnership with New Heights aligns perfectly with Wondery’s approach to working with recognizable entertainment and cultural figures, leveraging Amazon’s vast ecosystem to expand the reach and impact of the podcast.

The New Heights deal follows other high-profile acquisitions by Wondery, such as the $80 million deal with Armchair Expert and SiriusXM’s $125 million agreement with Alex Cooper's Call Her Daddy. These deals illustrate a shift in the podcasting landscape, where major players like Wondery are investing heavily in established shows with significant followings.

Looking Ahead

As New Heights embarks on its next chapter with Wondery, the possibilities for growth and innovation are vast. Fans can look forward to more in-depth episodes, potential live events, and new merchandise, all while the podcast reaches an even broader global audience. The partnership also opens doors for future projects from the Kelce brothers, with Wondery holding the right of first refusal for any new shows they may develop.

The New Heights podcast is not just a show; it’s becoming a multimedia franchise poised to dominate the sports and entertainment world. With Wondery’s backing, the Kelce brothers are set to reach even greater heights in the podcasting industry.

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Source: Hollywood Reporter

Photo Credit: New Heights Podcast