Keanu Reeves Spends Thousands Monthly Against AI Scammers

Dan Lalonde
Jul 10
1 min read

One of the joys in my YouTube viewing life is watching videos where Mark Rober fights back against scammers, giving them glitter bombs and trolling them on their security cameras.

Keanu Reeves, beloved star of John Wick and The Matrix, is reportedly spending thousands of dollars every month to fight digital impersonators. According to The Hollywood Reporter, Reeves hires a company called Loti to handle tens of thousands of takedown requests annually from platforms like TikTok and Meta.

Reeves’ mystique—bolstered by his decision to stay off social media—has made him a prime target for AI-driven scams. From deepfake videos to fake political statements, scammers exploit his likeness to mislead fans or peddle shady products. Some impersonators even use fake accounts to emotionally manipulate victims into sending money.

He’s not alone in this fight. Other celebrities like Tom Hanks, Morgan Freeman, and Jamie Lee Curtis have also spoken out against AI-generated ads using their image or voice without consent.

Industry voices are urging regulation. Alexandra Shannon of CAA stressed the urgent need for laws to protect artists from these abuses. Meanwhile, Reeves continues the fight behind the scenes, off-screen but still playing the hero.

As AI blurs the lines between real and fake, Reeves’ quiet battle serves as a stark reminder: even the most recognizable faces need protection in the digital age. Comment below with your thoughts.