nWo: How Jenni Sloan Created Wrestling’s Most Iconic Logo In Just One Hour

Wrestling fans have long debated the storyline that made Pro Wrestling break through in popular mainstream: WWE's Vince McMahon vs Stone Cold Steve Austin or WCW's formation of the nWo.

In the summer of 1996, while Atlanta hosted the Olympics, history quietly unfolded a few hours south at Disney-MGM Studios. There, Jenni Sloan—a young, unknown artist—crafted a symbol that would redefine professional wrestling: the nWo logo.

With just one hour and a sparse brief, Sloan, then an art director at Disney’s elite post-production facility, created the jagged black-and-white emblem of the New World Order (nWo). The directive was simple: rough, typewritten, rebellious. The result was iconic.

The nWo logo debuted amidst WCW’s Olympic-era partnership with Disney, a cost-effective move that inadvertently led to one of wrestling’s most valuable brand assets. While WCW capitalized on the nWo’s renegade vibe to dominate the Monday Night Wars, Sloan received no additional compensation—only her hourly Disney wage.

For decades, the real story behind the logo’s creation remained hidden. But thanks to Beyond Nitro: Untold Stories from the WCW Era by Guy Evans, Sloan’s contribution is finally recognized. Ironically, she once even showed a house to a wrestler while wearing an nWo tank top—oblivious to the brand's billion-dollar legacy.

This tale proves that even under pressure, creative brilliance can change the face of an industry. Jenni Sloan’s sixty-minute sprint not only birthed an unforgettable logo—it left a permanent mark on pop culture.

Visit Dan Lalonde Films For All Technology And Entertainment News

Source: Pro Wrestling Stories

Photo Credit: WCW/Jenni Sloan Facebook